Health

Nutrition Label Guide: DV%, Grams, mg, mcg, and IU Explained

A complete guide to understanding nutrition label units — percent daily value, macronutrient targets, vitamin measurement systems, and IU-to-mcg conversions for key vitamins.

Last updated: 2026-04-28

How to Read a Nutrition Facts Label

The US Nutrition Facts label — updated by the FDA in 2020 — is built around a 2,000-calorie reference diet. Every nutrient listed shows two things: the absolute amount in one serving (grams, milligrams, or micrograms) and the % Daily Value (%DV), which shows what fraction of the recommended daily intake that serving provides.

A quick rule of thumb: 5% DV or less means a food is low in that nutrient. 20% DV or more means it is high. This applies to both nutrients you want more of (fiber, vitamins) and nutrients to limit (sodium, saturated fat).

Macronutrient Daily Values (2,000-Calorie Diet)

NutrientDaily ValueUnitCalories per Gram
Total Carbohydrates275 ggrams4 cal/g
Dietary Fiber28 ggrams
Total Fat78 ggrams9 cal/g
Saturated Fat20 ggrams9 cal/g
Protein50 ggrams4 cal/g
Sodium2,300 mgmilligrams
Cholesterol300 mgmilligrams
Added Sugars50 ggrams4 cal/g

Common Vitamins and Minerals: Units and Daily Values

NutrientUnit on LabelDaily ValueNotes
Vitamin Amcg RAE900 mcg (men), 700 mcg (women)RAE = Retinol Activity Equivalents
Vitamin Cmg90 mg (men), 75 mg (women)
Vitamin Dmcg (IU)20 mcg (800 IU)FDA updated from IU to mcg
Vitamin Emg15 mgFormerly listed in IU
Vitamin Kmcg120 mcg (men), 90 mcg (women)
Folate / Folic Acidmcg DFE400 mcg DFEDFE = Dietary Folate Equivalents
Ironmg18 mg
Calciummg1,300 mg
Potassiummg4,700 mgNew addition to 2020 labels
Zincmg11 mg (men), 8 mg (women)

IU to mcg Conversions for Key Vitamins

The International Unit (IU) is an older measurement used for biological activity. The FDA's updated labels now require mcg and mg, but supplements often still list IU values.

VitaminConversion Factor400 IU =1,000 IU =2,000 IU =
Vitamin A (retinol)1 IU = 0.3 mcg RAE120 mcg300 mcg600 mcg
Vitamin D (D3)1 IU = 0.025 mcg10 mcg25 mcg50 mcg
Vitamin E (natural)1 IU = 0.67 mg268 mg670 mg1,340 mg

Unit Hierarchy: Understanding the Scale

  • 1 gram (g) = 1,000 milligrams (mg)
  • 1 milligram (mg) = 1,000 micrograms (mcg or µg)
  • 1 microgram (mcg) = 0.001 mg = 0.000001 g

Use our weight converter to convert between grams, milligrams, and micrograms, or the energy converter for calorie and kilojoule calculations.